has opened two more Southern Living branded retail stores, located in Destin, FL and Huntsville, AL. Both locations feature local products made by Southern artists and producers, as well as Southern Living branded books. The stores opened in time for Memorial Day weekend. With the rise in mobile shopping, brick-and-mortar retail is becoming a more and more challenging space. However, Kristen Payne, VP of Time Inc. Licensing, explains that Southern Living has a unique edge because it’s an experiential brand. “Our consumers sip tea, hear authors tell their stories live at our book signings, and

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